How to market a mortgage company
Things You'll Need
Purchase promotional products decorated with your business name, contact information and logo. Advertising a mortgage business works well on coffee mugs, pens, notebooks and calendars. Also, buy business card and flyers with your company information printed on them to distribute locally.
Visit local real estate offices and distribute your promotional products. Become familiar with the agents in the office and develop a personal relationship. Real estate agents assist buyers by offering names of mortgage companies, so supplying them with your contact information is important in marketing.
Advertise your mortgage business in local real estate books. These books are generally distributed to potential homebuyers at no charge and are excellent marketing tools. Provide your business name, contact information and a picture of yourself to allow the client to relate a name to a face.
Become a member of the local real estate association. Offer to sponsor a luncheon or other special event to advertise your mortgage
business. Also, join the local Chamber of Commerce as a way to integrate yourself into the business community. Provide them with promotional materials to place in welcome packets for new residents.
Place ads in the local telephone book and newspaper. Provide information about your mortgage company, such as the name, telephone number, address and specialized products. Include the types of loans offered in your office, such as FHA and conventional. Advertising with the Yellow Pages gives you free online access to clients searching for a mortgage company in your area by providing them with your telephone number and address.
Build a website dedicated to your mortgage business. Include company information, such as directions and photos, on the home page, testimonials from satisfied customers on a page titled "Happy Customers," current loan rates and a mortgage calculator. Also, include a page highlighting the loan officers in your office under a "Contacts" page. Keep the site updated so potential customers find information that is current.Source: ehow.com