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How to Develop a Great Mission Statement

Is it time to write or revise your mission statement? The following outline will give you a start on getting all your ideas down and working toward those few, but important, words you need.

What is a Mission Statement?

A mission statement is a philosophical statement about the human or societal situation your organization addresses.

How Will a Good Mission Statement Help Your Organization?

If used well, it will:

Educate you, newcomers, volunteers and the community

Tell you what you need to do to thrive and

Help you evaluate and initiate activities and set priorities for the investment of your limited resources

This last item is often the most critical. For example, in the midst of a decision-making process ask, “Which choice brings us closer to achieving our mission? Why?” When resources are limited, you can use the mission statement in this way to help you say “no” to interesting but off-target opportunities.

Questions to Ask While Developing a Mission Statement

Select some of the following questions to ask during a mission statement session:

Why do we exist? Why do we do what we do?

What about this organization is


If the organization didn’t exist, what would the world miss?

What do we want to achieve?

To what needs does this group respond?

Why did you join this group?

The Nature Conservancy

To preserve plants, animals and natural communities that represent the diversity of life on Earth by protecting the lands and water they need to survive.

The Salvation Army

To make citizens of the rejected.

Christian Congregation (with thanks to George Villa)

To know Christ and make Christ known.


For 23 free and fun ways to make your mission visible click here .

For how to update your mission statement as part of a on-going strategic planning effort click here .

For over 200 other free article about helping your nonprofit fund raise and earn income and more click here .

To listen to over a dozen free podcasts from nonprofit experts to help your nonprofit do more, click here .

Need more help developing your mission statement? Karen is available for a mini-consult to help your group find those few but important words. Click here to contact her to learn more.

Category: Forex

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