How to write a positioning statement
Writing a great positioning statement
What is a positioning statement?
Your positioning statement is a brief, powerful statement that summarises who and what your business is. It's a no-nonsense summary which tells your customers what to expect.
Why do I need one?
A positioning statement provides direction and focus for your business. It conveys what your business stands for, and introduces your brand. You can use it as the basis for all of your communications and marketing activities, helping to ensure that you're sending a consistent message to your customers.
Where do I put it?In MYOB Atlas, you enter your positioning statement in
the What we do section. You may have already entered it when you first set up your MYOB Atlas website. If you:
- haven't entered a positioning statement, click Edit your business information in the What we do section of your homepage. Then, on the What we do page, enter your positioning statement in the Tell us what you do field.
- have entered a positioning statement, but want to revise it, click Edit settings in the What we do section of your homepage. Then, on the What we do page, revise your positioning statement in the Tell us what you do field.