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What is nike mission statement

what is nike mission statement

Nike Company Mission Statement - About Inspiration, Innovation & World Athletes

For over a decade, Barbara has been a management and operations consultant to some of the largest retail organizations in the world. Her speaking and consulting clients have included Fortune 500 retailers such as Toys 'R Us, Texaco, Nissan, and ExxonMobil. Read more

The mission of Nike’s corporate operations and retail stores is all about the athletes it serves and the inspiration and innovation Nike products provide to them. (See the complete Nike company mission statement below.)

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Nike Corporation Founders Facts and Trivia:

Nike began on January 25, 1964 as Blue Ribbon Sports with a $500 investment

from each founding partner, Phil Knight and Bill Bowerman.

Phil Knight was a track and field competitor in college and Bill Bowerman was his coach. The two men started Blue Ribbon Sports as distributors of shoes manufactured by the Onitsuka company in Japan.

The first retail store opened as a BRS retail store located in Santa Monica, CA in 1966. In the early 1970's Blue Ribbon Sports expanded beyond the shoe distribution business to become shoe manufacturers. On May 30, 1978, the company officially became Nike, Inc. a name that is credited to the imagination of the company's first employee, Jeff Johnson.

Nike Inc. World Headquarters:

The Nike Inc. World Headquarters are located in Beaverton, Oregon. The Nike EMEA (Europe, Middle East and Africa) Headquarters are located in The Netherlands.

The Mission and Principles of the Nike Corporation and Nike Retail Stores:

The mission statement of Nike is:

To bring inspiration and innovation to every athlete* in the world.

*If you have a body, you are an athlete.

Reportedly the asterisked clarification came from co-founder Bill Bowerman.

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