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What is the history of The Bonne Bell Company?

The "Bonne Bell" Story:

The Bonne Bell Company is the story of a man who had a dream and the courage to pursue it and make it a reality. It is the story of Jesse G. Bell (J.G. Bell) - a man determined to make a success out of the business he founded.

On an April night in 1916, J. G. Bell, a young Kansas salesman, discovered the name "Bonne Bell" while reading the Saturday Evening Post. Bonne Bell is the heroine of Emerson Hough's novel "The Man Next Door". J.G. Bell and his wife, Mame, grew to love the character. When a daughter was born to them, it was just natural that they called her Bonne.

While working as a salesman for a Kansas City cosmetic company, J. G. Bell decided this was the type of business he wanted to start. In 1927, at the age of 37, he moved his family of five to Cleveland, Ohio, to start The Bonne Bell Company.

J. G. Bell's first "factory" was the basement of his rented home. He made a few make-up items on a hot plate and sold them door-to-door. He would ask his customers, "Are you interested in a package or a product?" This disarming approach won over a loyal following and overcame the objection of buying face powder in a brown paper bag. In 1933, J.G. Bell purchased the formula for what became known as TEN-O-SIX ® from a Cleveland research chemist who had compounded it for a dermatologist. This product quickly won the acceptance of the public.

J.G. Bell also began to direct the Company toward the youth cosmetic market, long before the statisticians predicted its great potential. Step-by-step, a complete range of skin care products was developed.

Today, as then, the standards for products are high. Every preparation represents careful research and testing to assure high quality performance.

The Bonne Bell Company is in its third generation of family leadership and is continuing to move toward the goal of being the preferred cosmetic brand for the world's teen and preteen market.

When was the first Lip Smacker made?

The Bonne Bell Company has been exciting lips with Lip Smacker, the WORLD'S favorite flavored lip gloss, since 1973. The first fruity flavor to hit the market was Strawberry. Today many flavors are sold worldwide.

Named by Jesse Bell, former CEO of The Bonne Bell Company, they were originally made as a lip gloss for the outdoor person, but there was no flavoring. So, in order to be different, back in our development lab in Lakewood, Ohio, our chemists formulated the first flavored Lip Smacker. The Bonne Bell Company became the first company to distribute a lip product of this type. Not only was the flavor innovative, but the stick size and concentration of the flavor were a first in the industry.

What benefits do Lip Smackers have?

In addition to being fun to use, Lip Smackers have an extremely effective conditioning formula. The multiple moisturizers and special emollients help to prevent and guard against dry, chapped and cracked lips. They keep your lips soft, shiny and moist. But most of all, they have delicious flavors that taste and smell great.

What are Lip Smackers made of?

Castor oil - A natural oil obtained from the seeds of Ricinus Communis. This ingredient gives emolliency and gloss to the lips.

Beeswax - A natural purified wax obtained from the honeycomb of the bee, Apis Mellifera. This ingredient gives structure and rigidity to Lip Smackers.

Cetyl Acetate - This is an ester of cetyl alcohol and acetic acid. This ingredient gives emollience and gloss to the lips. It is also a conditioner of dry, chapped lips.

Candelilla Wax - A natural wax obtained from various plant species of Euphoriaceae.

Flavor/Fragrance - These are comprised of both natural and artificial ingredients, all of which are GRAS (Generally Recognized As Safe) for use in cosmetic and food products. These ingredients give Lip Smackers their characteristic flavor and aroma.

Polybutene - A polymer which is made up of a mixture of butenes. This ingredient adds gloss and wearability to the product.

Sesame Oil - A natural oil obtained from the seeds of Sesamim Indicum. This ingredient adds gloss and emolliency.

Ozokerite - A wax derived from mineral or petroleum sources. This ingredient adds rigidity and structure to the product.

Carnauba - A natural wax obtained from

the leaves and leaf buds of the Brazilian Wax Palm, Coperinicia Cerefera. This ingredient adds rigidity and structure.

Acetylated Lanolin Alcohol - The acetyl ester of lanolin alcohol. This is derived from lanolin, a by-product of the wool industry. This is a very good conditioner for dry, chapped lips.

Mineral Oil - A refined liquid obtained from petroleum. This ingredient adds emolliency to the lips.

Hydrogenated Soy Glycerides - This is the end product of a reaction using soybean oil. This ingredient adds structure and rigidity to the product. Also, it provides conditioning for dry, chapped lips.

Thanks to modern science, any flavor (synthetic interpretations of natural flavor) can be duplicated, such as Mango, Bubble Gum and Guava. These flavoring ingredients are also used widely in processed and prepackaged foods and beverages. In developing the individual flavors, our research staff works with independent essential oil manufacturers to achieve the best-intended flavor. The finished flavor submission is often composed of two dozen or more ingredients and may take several months of refinements before the final approval by labs. Many of our combination flavors are achieved by creative blending in our labs. Lip Smackers are also sensitivity tested by outside clinical laboratories to make sure our products are of the highest quality. Each new Lip Smacker is also tested to ensure complete safety to the consumer.

The raw materials which make up Lip Smackers are melted together and the warm liquid is poured into containers. The flavor is added at the last minute to ensure the freshest taste and aroma. The stick is then sent through a cooling tunnel which forms the Lip Smacker into a solid shape.

How do I purchase products for wholesale?

Thank you for your interest in our products. For wholesale purchasing, please contact our Customer Service Department in Westlake, Ohio at 440.835.2440.

Is a catalog available?

We do not have a catalog, but have an order form available. To receive an order form or place an order, please contact a Customer Service Representative at 1.800.321.1006 or 440.835.2440, Monday - Thursday, 8:30 a.m. - 4:30 p.m. and Friday, 8:30 - 4:00 EST.

Where is Bonne Bell distributed?

Thank you for your interest in Bonne Bell products. Bonne Bell products can be found in Australia, Austria, Brazil, Canada, Germany, Curacao, Dominican Republic, Egypt, Finland, Nigeria, Guatemala, Jordan, Kuwait, Lebanon, Taiwan, Norway, Panama, Puerto Rico, Qatar, United Kingdom, Sweden, Saudi Arabia, New Zealand and the United Arab Emirates. If you would like to see a list of all our distributors, stores, and the lines that are carried in these countries, Click here. If you wish to receive an order form or place an order, please contact a Customer Service Representative at 1.800.321.1006 or 440.835.2440, Monday - Thursday, 8:30 a.m. - 4:30 p.m. and Friday, 8:30 - 4:00 EST.

What alternatives to animal testing does The Bonne Bell Company use?


The Bonne Bell Company does not use animal testing, either in-house or through outside contractors, for any safety or efficacy evaluations of our products. This policy works well with our development programs.

At present, there are several test procedures available to The Bonne Bell Company that help us substantiate the safety and effectiveness of our products. All of these studies are conducted on human panelists, in a clinical setting, with physicians' supervision and documentation. The testing options include irritation and sensitization potential, light reactivity, exaggerated usage, drug effectiveness, claims substantiation and comparative claims support.

These extensive procedures are performed by trained professionals to assure that The Bonne Bell Company products are safe and provide the consumer with the proper features and benefits.

Are there any animal by-products in Bonne Bell cosmetics?

Lanolin - Lanolin is a natural, renewable raw material derived from shorn wool - a cruelty free by-product of wool washing which, if not utilized, would increase environmental problems associated with disposal.

Beeswax - Regarding the beeswax we use, it is collected from honey. After the honey is extracted, the beeswax is left and it is processed for the cosmetic and other industries that use it. It is not, by any means, obtained in any inhumane way.

How do I find out about employment opportunities?

For current employment opportunities at The Bonne Bell Company, please visit

Can I model for Bonne Bell?

Thank you for your interest in modeling for The Bonne Bell Company. We usually find our models through stock photo books and agencies.

Category: Forex

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