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Trust but verify: Why LEED certification matters

We know there’s no such thing as a free lunch, and that if it sounds too good to be true, it probably is. Simply put, trust must be earned.

This is where third-party certification comes in. It holds businesses accountable for what they say is true, and it signals to consumers that the product meets certain standards so that they can make educated decisions about what to buy. Third-party seals of approval can communicate other things as well, such as the values of the company or the class of the product.

At USGBC, we stand for accountability, and we translate that accountability through the LEED third-party certification process.

Why is accountability in LEED certification so important?

First, there is the straightforward reward that comes with certification, such as access to expert technical support; wide-ranging marketing benefits; and most importantly, the unbiased, transparent assurance

that the project team cut no corners in the making or updating of your Class A green building. The LEED plaque means leadership, and it lets everyone know that the building has an integrated design that will be energy and water efficient, while increasing occupant health and comfort.

Without that assurance, projects can face various market disadvantages, such as “opportunity costs, accelerated obsolescence, or structural competitive disadvantage,” as my colleague Dan Winters points out. On the public buildings front, third-party verification is critical to showing taxpayers that their money is being well-spent on sustainable, resilient buildings that save energy and money. But certification, a prominent display of leadership, also has a large impact on the community’s uptake of green building.

This is just a sampler platter of the reasons why LEED certification is important. Want to learn more? Download this helpful resource: Why LEED Certification Matters.

Category: Insurance

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