Ways to Build your Insurance Business this Fall
There are more opportunities in small business marketing these days than ever before. These days, a small business looking to market itself has access to nearly all the same tools and techniques as the major companies, even if the budget is a lot smaller. The tech gap has narrowed considerably.
Even better, most Internet-based marketing techniques are extremely inexpensive to use, so they’re perfect for insurance agencies looking to build their lead lists on a budget.
So, we’ve put together a few ideas for online small business marketing tricks to start implementing for the fall!
- Email promotions: You can drum up a lot of extra business by sending off the occasional well-targeted email to your existing clients and most-qualified leads. Just be careful not to spam.
- Newsletters: A monthly email newsletter with a mixture of industry news and entertainment keeps people reading your materials, and is less obvious than a pure sales pitch.
- Get involved locally: Besides the obvious exposure, sponsored ventures in your town garner a lot
of media for your marketing and your website, as well as plenty of content to share on social media. It’s a self-promotion bonanza.
- eBooks: Create some premium-grade eBooks going in detail over areas of insurance that people have the most trouble with. Free instructional materials make a great Call-to-Action pitch that adds email addresses to your list.
- Live Webinars: These days, all you need is a laptop with a webcam to host your own webinars. This is another great way to get information out to an interested public. Try holding a series of them, with chat Q&A afterwards.
- More social media outreach: Get more involved in social media, especially LinkedIn. Making positive contributions to LinkedIn insurance groups is a great way to get noticed and make new industry contacts.
- Pay-Per-Click ads: Google Adwords Express makes local PPC marketing a fifteen-minute process, and only costs as much as you’re willing to pay. When combined with CTAs for your eBooks or webinars, you can increase your reach for pennies per visitor.