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Governments have historically tried to criminalize usury, that is, the charging of exorbitant interest rates. In Canada, section 347 of the Criminal Code (1) makes it a criminal offence to charge more than 60% interest per annum. The recent growth of the payday loan industry has focused attention on the industry and its practice of charging relatively high rates of interest. While critics call for the outright prohibition of payday loans on the basis of usurious interest rates, proponents point to the growth of payday loan companies as evidence that the industry is fulfilling an unmet need for short-term credit and/or convenience. Policy makers are left to define the best interests of the public, and to evaluate the effectiveness of the current approach to the payday loan industry in protecting that public interest.

What is a Payday Loan?

A payday loan is a short-term loan for a relatively small sum of money, provided by a non-traditional lender.(2) Statistics from the Canadian payday loan industry suggest that the average payday loan is valued at $280 and is extended for a period of 10 days.(3)

In order to qualify for a payday loan, the borrower generally must have identification, a personal chequing account, and a pay stub or alternative proof of a regular income. Payday lenders typically extend credit based on a percentage of the borrower’s net pay until his/her next payday (generally within two weeks or less). The borrower provides the payday lender with a post-dated cheque, or authorizes a direct withdrawal, for the value of the loan plus any interest or fees charged.

Some payday lenders will cash the borrower’s post-dated cheque or process the direct withdrawal on the due date of the loan. Others will require that the borrower repay the loan in cash on or before the due date, and may charge an additional fee if the loan is not repaid and they must cash the cheque or process the direct withdrawal subsequent to the loan due date. If there are insufficient funds in the borrower’s account, the borrower may also be required to pay a return fee to the payday lender and/or a non-sufficient funds (NSF) fee to his/her bank or credit union. In this instance, the borrower may have the option of “rolling over” the loan – that is, taking out another payday loan to pay off the original loan – for an additional fee.

Who Uses Payday Loans and Why?

In early 2005, the Financial Consumer Agency of Canada placed questions on the Canadian Ipsos-Reid Express (CIRE) – a national omnibus poll of Canadian adults – about Canadians’ experiences with, and motivations for, using cheque-cashing and payday loan services.(4) The survey found that approximately 7% of survey respondents had used a cheque-cashing or payday loan company. Cheque cashing was the most frequently used service (57%), followed by payday loans (25%) and tax refund anticipation loans (5%). Certain respondents were more likely to have used these services, including:

  • men;
  • those between the ages of 18 and 34 years;
  • urban residents;
  • residents of British Columbia, Alberta, Saskatchewan and Manitoba;
  • those with household incomes less than $30,000 per year; and
  • those with some post-secondary education.

Figure 1 shows the most commonly cited reasons for using cheque-cashing or payday loan companies rather than traditional financial institutions, while Figure 2 shows frequency of use. The customer profile described above tends to vary depending on the reason for using cheque-cashing or payday loan services and the frequency of use of these services.

Canadian Payday Loan Industry

It is believed that the payday loan industry first emerged in Canada in the early to mid-1990s in response to a demand for small-sum, short-term credit. As of 2004, there were an estimated 1,200 payday loan stores in Canada, although the industry is growing rapidly and there is no easy or official means of tallying the participants.(5) Moreover, no authoritative information is available on industry revenues or profits, with different sources citing figures ranging from $170 million to $1 billion in annual revenues.

Payday lenders typically follow one of three business models: the traditional model, the broker model or the insurance model. Those using the traditional model incur all of the operating costs, provide loans from their own capital (in most instances, equity capital), and collect all interest and other charges. Under the broker model, payday lenders incur all of the operating costs, but the loan capital is provided by a third-party financial institution. In this case, the company collects a “brokering fee,” while the third-party lender collects the interest and assumes the risk of loan defaults. With the insurance model, companies again incur all of the operating costs and charge customers a fixed fee and insurance-type premium on each loan transaction. The premium, which is designed to cover the cost of providing the loan funds as well as the risk of loan default, is assumed by an insurance company that is often owned by the payday lender. One study suggests that companies may use the broker and insurance models to minimize their risk of being charged with exceeding the criminal interest rate under the Criminal Code .(6)

In addition to loans, payday loan companies may offer other services, including cheque cashing, advances on tax refunds, money transfers, foreign currency exchange, bill payment and/or money orders. Some companies offer debit cards that carry a balance of the amount of the loan and that can be used at any automated teller machine (ATM) in Canada. Most revenues, however, are typically generated from payday loan and cheque-cashing services.(7)

A. Key Industry Players

National Money Mart Company, a Victoria-based subsidiary of the U.S.-based Dollar Financial Group (DFG ),

is the Canadian industry leader with its Money Mart payday loan stores. National Money Mart Company estimates its market share to be 30% by number of stores and close to 50% by volume of business. As of November 2005, there were 344 Money Mart stores in Canada, 130 of which were operated by franchisees. In the 2004-2005 fiscal year, revenues from DFG’s Canadian operations were US$108.2 million or 37.1% of the company’s total revenues. Between 2003-2004 and 2004-2005, the revenues from DFG’s Canadian operations increased by US$23.4 million. The company attributes this growth to: a stronger Canadian currency; pricing adjustments made to the short-term consumer loan product in late 2003-2004; and higher loan amounts offered as a result of changes to the lending criteria in 2004-2005.(8)

Rentcash Inc.. an Edmonton-based company that is publicly traded on the Toronto Stock Exchange (TSX: RCS), is National Money Mart Company’s largest competitor in Canada. As of November 2005, Rentcash operated 298 payday loan stores across Canada, with the exceptions of Quebec and Nunavut: 197 under the Cash Stores banner and 101 under the Instaloan banner. Rentcash also operates 86 Insta-rent stores, which are located primarily in The Brick and United Furniture Warehouse stores and serve as renters of furniture, appliances, electronics and computers.

In the 2004-2005 fiscal year, Rentcash reported revenues of C$77.3 million, an increase of C$55.1 million, or close to 250%, from the previous year. Moreover, in 2004-2005 the company posted its first profitable year, with net income of C$7.3 million, compared to a net loss of C$219,264 in 2003-2004.(9) In 2005, Rentcash was ranked as the top Investor 500 small-cap performer by Canadian Business Magazine. second in the Top Performers over $20 million by Alberta Venture Magazine. and seventh in the PROFIT HOT 50 ranking of emerging Canadian growth companies. The company attributes its increased earnings to: continued store expansion; growth in store sales; and the acquisition of established stores. As well, there has been strong growth in the company’s brokerage division, which has offset losses in the rental-purchase division and increased corporate expenses.

Cash Money is a third key industry player that, unlike DFG and Rentcash, does not publish an annual report. According to the company’s Web site, Cash Money Cheque Cashing Inc. is a Canadian-owned and -operated company that opened its first store in Toronto in 1992, and today operates over 70 payday loan stores in British Columbia, Alberta, Manitoba, Ontario, New Brunswick and Nova Scotia.

While most payday loan stores in Canada are operated by one of the three key industry players described above, there are also many smaller companies with single or multiple stores that offer payday loans to Canadians.

B. The Canadian Payday Loan Association

The Canadian Payday Loan Association (CPLA), formerly the Canadian Association of Community Financial Service Providers, was formed in early 2004 as a national industry association. The CPLA represents nearly 40 companies – including Money Mart, Rentcash and Cash Money – that together operate approximately 750 stores in Canada. (10)

Currently, the CPLA acts as a self-regulatory organization for member payday loan companies in Canada; membership is voluntary. On 22 June 2005, the CPLA issued a revised Code of Best Business Practices ,(11) which obliges members to abide by certain standards and guidelines with respect to:

  • rollovers;
  • multiple loans;
  • default and post-maturity interest charges;
  • credit counselling;
  • collateral;
  • collection practices;
  • loans to customers on the basis of social assistance payments;
  • the terms and value of loans;
  • record keeping;
  • the customer’s right to rescind;
  • privacy protection;
  • selling insurance;
  • advertising;
  • disclosure to customers;
  • education and awareness;
  • member non-compliance; and
  • consumer complaints.

All existing members agreed to comply with the revised Code by 1 September 2005, and adherence to the Code will be a condition of future membership.

In December 2004, the CPLA began operating a toll-free line to receive and address consumer complaints that are not resolved at the store or company level. Between January and September 2005, the CPLA received 397 contacts: 243 inquiries (61%), 93 complaints about members (23%), 42 complaints about non-members (11%), and 15 non-payday-related issues (4%). The top ten types of complaints received are with respect to:(12)

  • collection practices;
  • customer service;
  • excessive fees;
  • requests for payment plans;
  • bank account access;
  • inadequate disclosure regarding borrowing costs;
  • wage assignment;
  • rollovers;
  • lack of written documentation; and
  • privacy.

The only recourse available to the CPLA in dealing with non-compliant members is revocation of their CPLA membership. Recently, the President of the CPLA acknowledged that: “The [CPLA] wants government to regulate the payday lending industry. Until regulation is introduced, we are voluntarily improving our members’ business practices by adopting a stronger Code of Best Business Practices to protect payday loan customers. It’s a significant step that further widens the gap between [CPLA] members and non-members.”(13)

Causes for Concern

The ongoing and expanding presence of payday loan companies suggests that some Canadians are willing to pay usurious rates of interest – in excess of that permitted under the Criminal Code – for their payday loans. This situation raises important questions about whether and how issues in the payday loan industry should be addressed, by whom, and with what consequences for the industry and its customers.

If one calculates the rate of interest charged on payday loan transactions using the definitions and methods specified in the Criminal Code. some payday loan companies appear to be charging criminal rates of interest. Table 1 illustrates this point by showing the details of a payday loan transaction that occurred in Canada in fall 2004.

Table 1

Sample Payday Loan Transaction

Category: Payday loans

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